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Work-Life Balance with Blair Badenhop, Brand Strategist

Work-Life Balance with Blair Badenhop, Brand Strategist

Today we chat work-life balance with, Blair Badenhop, Copywriter and Brand Strategist. She specializes in helping coaches, healers, and thought leaders with developing magnetic brands to effectively stand out in the wellness industry. I’ve followed Blair’s work for a long time and have taken some of her amazing courses. Her story is inspirational, especially during these crazy times we are living in right now where nothing is certain. She took a leap to become an entrepreneur and has worked with over 300 wellness entrepreneurs, including health coaches, best-selling authors, and thought leaders in the industry. Today she shares her biz advice, wellness routines, and how she balances everything in between — including becoming a mom to adorable, Violet.

Did you always know you wanted to be a wellness entrepreneur? How did you end up starting something on your own?

I had no idea I wanted to be an entrepreneur. I always believed I’d climb the ranks at a big corporation. But when I was introduced to the Institute of Integrative Nutrition back in 2010, I instantly knew I was meant to follow that path. And it was trusting that gut instinct that led me to starting a business.

What does a typical work-day look like?

Since becoming a mom, the “workday” looks so different than it used to. These days I wake up around 7:30 am and meditate for 15 mins, then answer some emails + slack messages before brushing my teeth and relieving my husband of toddler duty. I hang with my little one until 12:30 or so and then get to work with zoom calls, content creation, podcast interviews, and more until around 6pm. Then, it’s back to mama duty, getting my daughter fed, in the bath, and off to bed. After which I lay down in bed for 15 mins, and then have dinner with my husband. There are two days per week where I work a full day thanks to our part-time nanny.

Work-Life Balance with Blair Badenhop, Brand Strategist

What do you love most about your job? 

I love my clients and the conversations I have on my podcast. Connecting with other humans who genuinely want to help others and have a bigger impact is so fulfilling to me. And I feel so honored to support the people I get to work with. It’s so incredibly nourishing.

How did you land your first client?

My first few clients were people I already knew through my last full-time job. I barely charged them anything, got great experience, and was referred to every other client from that point forward.

Do you have advice for anyone trying to break into the wellness industry? 

Yes! Do not compare yourself to anyone else and instead get clear on what YOU want to create and how you want to have an impact. If you want to stand out and make your mark, it all starts with you honoring your truth and being clear on your vision.

Work-Life Balance with Blair Badenhop, Brand Strategist

What career advice would you give your younger self?

It’s ok to fail and make mistakes. It doesn’t make you a bad person; it makes you better. Welcome it with open arms, pick yourself back up, and start again. And always remember the lesson inside that challenge.

How do you maintain balance as an entrepreneur?

To me balance = not burning out. And I’ve found the key to avoiding that is to surround yourself with support systems, boundaries, and self-care practices. Being diligent about taking care of my wellbeing hasn’t always been easy, but it’s essential if I want to show up lit up.

How do you support your health in-between work?

I do my best to reduce stress with meditation and breathwork. Also, I always have healthy foods to eat at home. I relax and do things that bring me joy.

Favorite fitness regimens? 

Melissa Wood Health and walking in the park.

Do you have a favorite healthy snack?

Green apple with almond butter and cinnamon.

What’s your go-to easy meal? 

Brown rice, black beans, kale, avocado, and dressing all in a big bowl.

Beauty product you cannot live without? 

Primally Pure Cleansing Oil.

Are there alternative health treatments you enjoy?

Acupuncture, reiki, massage.

How do you take 5?

First thing in the morning, and then again when the baby is down for the night. It feels so good to come home to myself and just be.

A book that has had the biggest impact on your life?

A New Earth blew my mind open when I was in my 20’s to the fact that I am not my feelings or my thoughts.

Favorite place to vacation?

I love Big Sur, California so much. And wine country in Italy.

Work-Life Balance with Blair Badenhop, Brand Strategist

Do you have hobbies, activities, or creative outlets that help keep you balanced?

Interior design.

Who inspires you?

People’s stories, the ocean, my daughter’s sweet personality and determination, my clients missions, my podcast guests journeys, deep conversations with friends and colleagues, helping people awaken to their truth. 

Do you have a favorite playlist to listen to for motivation?

I don’t, but I always discover songs that inspire me on Spotify. Most recently, Moon (And It Went Like) by Kid Francescoli.

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